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What is the difference between SEM and SEO
Many people gets confused with the terms SEO and SEM and many of them thinks that SEM is the synonym of the SEO but its not true. What is the difference between SEM and SEO is the question which is asked most frequently by many people.
SEO stands for search engine optimization and is the process which works on improving the internet traffic on the website and also improves the rank of the website on the search engines. SEM known as search engine marketing is a process which combines many methods to ensue that the process of SEO is successful. SEO is one of the processes which are used in SEM as SEM is a broader concept and therefore SEO is considered as a subset of SEM. The aspects of search engine marketing are considered to be outside the territory of search engine optimization. SEO focuses on on-site and of-site process in order to increase the ranking of the websites on the search engines. SEO really works well when combined with SEM disciplined analysis of web traffic.
The major difference between SEO and SEM is that SEO deals with organic search engine results and is considered to be free whereas SEM is not free and is mainly concerned with Pay Per Clicks advertisements, banner ads, affiliate program and paid reviews. SEM is a kind of internet marketing techniques which uses search engines as a mode of advertisement.
Even if you get an expert to handle this for your website staying educated and knowing about the differentiation between SEO and SEM is very important. This will help you to know whether to opt for SEO alone or SEM alone or use the combination of both in order to increase the website ranking on various search engines. There are many experts which consider SEO as your first step in promoting your website.
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